30 Years of Quality Cat Furniture

Dear Cherished Feline Design Customer,

I'm pleased to be able to share this news with you today....Feline Design is 30 Years old. Simply put, this company has been out here in Pennsylvania, day after day, year after year, under the same ownership, and outfitting your cats for three decades!

It's a little mind-boggling, to be honest. As with many companies, mine was begun a bit timidly - quite tentatively, to be sure. In a nutshell, it was at a time when my wife & were renting a house a little north of Philadelphia, next to an apartment complex. As you may imagine, there were PLENTY of stray cats around. We found ourselves taking care of a couple, then a handful, and then...well, probably 11 or so. All with names, and all with problems, baggage, nasty infections, diseases.... YOU NAME IT! And so, since we could never bring them all into our house, I began making little houses and shelters for them. And my first little version of a compact cat condo was also created. I called it the "Paw Pad" and at some point in 1986, I took it to some pet stores and sold a few. It was pretty much of a flop, actually, and as I recall now, the repeat business was just not there.

One store owner - guy named Charlie - suggested that I make some scratching posts. So, taking my cue from Charlie, I started producing scratching posts, using, as anyone else would, carpet and wood. They were just good, strong scratching posts. And with all of my youthful energy and intensity, I started to add store after store to my bourgeoning dealer network.

At some point, I began wrapping sisal rope around the posts, and started to specialize in sisal scratchers. My trusty wood cutting guy and a very competent all around mechanical whiz, Bill, designed a couple of machines for me some time in the early 1990's. I still use these machines today, and I often wonder where Bill is. I'm going to need him when they begin to fall apart! Lucky for me, I'm also just handy enough to keep this excellent machinery working. I'd like you to know, though, that Bill had no small part in the creation of your sisal column!

Meanwhile, inside the rented house, we had a few cats who had found their way in. One cat in particular, was Eddie. Eddie was a mutt - a mixed breed. He was certainly part Maine Coon, and he was easily 20 pounds. Eddie had such a playful way about him and was always getting into some mischevious trouble of one sort or another... and he was my cat, to be sure. I was the one who had rescued him from the highest little branches of a very tall tree in a cold, driving rain. And ever since then, I was also his human. Eddie was the one who taught me that a cat needs a solid and stable cat tree - one that'll stand up to a rambunctious critter without falling over. He knocked over post after post! Finally, I arrived at the right formula for something that a big cat would want to use again & again. And I can tell you without hesitation that I owe much of my expertise in this business to my dear Eddie. We had some great fun, some exciting adventures, countless naps, all cuddled up, and many tender moments. One interesting fact about Eddie: He had a few nasty allergies that wreaked havoc on his beautiful fur, and he had bare patches that itched him to no end and were really hard for him to live with. But one day, our very competent vet - also a professor at the University of PA's vet school - concocted a regimen of HYPER DESENTIZATION treatments for Eddie. This meant that we had to give him shots containing small amounts of the substances that he was sensitive to... on a weekly basis, as I recall. This cured Eddie for good. And he soon had his fabulous coat back for good!

In the mid- 1990's, my independent dealers began to drop like flies, due to the proliferation of the Petco and Petsmart chains. Without going into too much detail, both of these chains almost brought an end to Feline Design, as well. This is why I vowed NEVER to offer my products to them, and will never participate in any way in allowing the Feline Design line to be sold on their shelves.


The Paw Pad (center)

I'm sure you've heard the phrase "nothing personal, just business" before. Well this is VERY personal. I also learned a valuable lesson during those very troubled times: It's best to stick with the INDEPENDENT PET SUPPLY STORES. I follow this philosophy to this day. Although I have very few retail dealers any more.

Today, my righteous product is sold in a very small number of stores in a few nearby states. I'm very interested in knowing about your great, thriving, trusty independently-owned pet supply store, too. We sure do need more stores. So let me know if you know of a prospective dealer near you OK? Especially if you happen to be in PA or nearby ( including, but not limited to NJ, MD, NY, CT, DC & VA ).


Eddie


Jasper & Gateway

This leads me to tell you how I remain here online, and offering my products to you. With the growth of the internet ( late '90's ), I knew that if Feline Design was to survive, the company needed to have a web site. In short, I became my own web master, and learned what I needed to know in little bits and pieces ( I often tell folks that my web site is cobbled together with twine & popsicle sticks ).

Since I've marketed many other things all of my adult life, and was formally trained in marketing, as well, the process of selling my company to the cat-loving public was something very comfortable to me. But I really need to emphasize that no formal training is a substitution for a long history of putting out a solid, honestly- made product, and treating your customers like they deserve to be treated!

Today, this company is largely a web-based entity. And my customer base consists of good people like you who love your cats, recognize that they need the better things in life: good food, excellent care, a place called home that is safe & secure to curl up in, and or course, great things to scratch on, climb on, and to sleep on.

And so, as I enter my 31st year, I should first tell you that I am in excellent health & full of a perpetually youthful vigor ( even for a man rapidly approaching 60 ). And you can look ahead to my 35th anniversary celebration some time in 2021. Right now, though - in 2016 - we have some busines to attend to! If you've taken the time to read my rambling story, I will now thank you for that, and for supporting this wacky venture over the years. Thank you. Thank you. THANK YOU! You have played a part in maintaining my sanity, to be sure ( this had just been a blast! ), and I can probably also thank you for keeping me in really fine shape, as well. This profession is hard on the body, and I embrace it every day ( OK, maybe with just a touch of arthritis...heh, heh, heh) .

Your 30th Anniversary Discount:

As long as I can find your name ( or more likely - recognize it! ) in my records, I'll be delighted to be able to extend to you a one-time discount of 20% on a single purchase of cat furniture ( exclusive of the shipping charges, which I must pass along & have no way to discount ). On do-it-yourself items, including rope, it will be 15%. Your purchase can be any size, though ( as longh as it is within my shop's capacity ). I'll welcome all of them. And I'll honor this discount until the end of 2016, when I'll begin the next exciting 5 years of enjoying your patronage. Just let me know when you place your order that you're interested in celebrating with me. Also, if I could add a small note of caution: The last anniversary sale in 2011 resulted in such a huge influx of orders from all over the country that I needed to extend my typical 2 week shipping turnaround to a little more than 3 weeks. As I recall, though, I got most of the early orders out the door very swiftly. So choose your cat gear now & let me know that you're in on this party!

Once again, please allow me to express my sincerest and most humble gratitude for being able to count of your purchases over the years, and for your business putting food on our table ( mine & Mrs. Catman )and in our bowls ( for Jasper & Gateway, my testers and companions, now 11 years old, and doing well).

Here is Feline Design's homepage.

Warm Regards to All,

-Tommy
T Westerhold
owner, Feline Design Cat Furniture